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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 93
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120
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How to supercharge your marketing strategy with AI automation

Sprout Social

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104
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What day is leg day? And 8 other questions answered with listening data

Sprout Social

Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions.

Questions 123
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Why it’s time to break up with your biannual brand survey

Sprout Social

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. Brand survey functionality across social networks. Twitter Brand Surveys.

Survey 92
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Let’s Get Real… Does Your Content Convert?

Pam Moore

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Bottom line… does your content convert to real business?

Content 164
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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. The hottest tools and technology to create, inspire, connect and convert lookers into buyers using the social and digital web of today! Need us to help train your team?

Content 162