Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Have you ever wondered what people are REALLY saying about your brand ?

Brands 114

Brands Klout Reputation Digg 114

Adam Cohen

JULY 12, 2010

Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. A goal that is basically brought from the necessity!

Research 265

Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. It finds your customers Companies using traditional marketing methods (e.g.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here. Dig into ratings and reviews.

B2B 114

B2B Research Sentiment Marketing 114

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. — Kahlúa (@Kahlua) May 27, 2020.

Sentiment 145

Sentiment Analysis Template Templates 145

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. When you find a pattern, create content to address it. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Later

JULY 4, 2019

It makes it feel more like a group conversation, and less like a chatbot. #2: 2: Host a Focus Group With the Instagram Stories Chat Sticker for Customer Feedback and Insights . Plus you’ll also be able to view their profile (if public) before adding them to the chat to see if they’re a good fit for your focus group. . #3:

Instagram 78

Instagram Brands Hosting Groups 78

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily. LinkedIn can help by iMedia Connection.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. For that matter, you and I are brands.

Social CRM 147

Social CRM Twitter B2B CoTweet 147