Janet Fouts

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How social media is like spaghetti sauce

Janet Fouts

What’s that got to do with social networks? We often look at social networks with blinders on. We like one network more than the others because we’ve gotten good responses there or we are more comfortable in that user interface. See, here’s the thing.

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What Makes a Business Social?

Janet Fouts

Today we may think it has to mean they use social media, but there’s more to it than that. Just having millions of followers, fans and “interactions” on social networks doesn’t make you social. You don’t actually need social media (gasp) to do that.