Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JUNE 12, 2016

That’s why we’ve decided to just jump right in and explain what they mean for social media managers. These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses.

Social Media 40

Social Media News Twitter Focus Group 40

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Tweet This!

Brands 114

Brands Klout Reputation Digg 114

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This is where social media market research comes in. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. How social media crowdsourcing adds value. Here are a few major ways in which social media crowdsourcing adds value for your business.

Crowdsourcing 94

Crowdsourcing Social Media How To Team 94

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. Use surveys, interviews and focus groups to collect feedback. Leverage social media listening tools to keep tabs on what customers are saying about your brand online. It’s more than just likes and shares. So, listen actively. Is it worth it?

Strategy 131

Strategy How To Metrics Loyalty 131

Sprout Social

JUNE 26, 2023

It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience. Simply put, customer touchpoints are every interaction that a customer has with a brand through a website, social media, or physical stores. Actively engage with them.

Loyalty 120

Loyalty Retail Data Strategy 120

Sprout Social

AUGUST 21, 2023

By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. Gain valuable insights You know what’s better than surveys and focus groups? Study them carefully to extract insights that can help you improve your business.

Review 83

Review Google Brands Sentiment 83

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 111

B2B Research Sentiment Marketing 111

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. What’s working for you these days in terms of your social media strategy? And on this note, Sean recommends surveying your audience. Tune In to Social Pulse Weekly.

YouTube 96

YouTube Strategy How To Video 96

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Writtent Blog

JULY 16, 2013

Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. Nielson has found that 45% of consumers turn to social media to talk about companies, and 35% contribute to online review websites. It’s Not Demographic-Specific.

Sysomos 88

Sysomos Hubspot SEO ROI 88