Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. You don’t need to create a focus group; you have one already. Manwich: A Case Study on Social Media Listening. And when people talk, you can take action. Now get out there.

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Case Study Study Social Media Flickr 200

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Andi Narvaez is a public relations (old and new school) and social media professional.

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Survey Focus Group Proposal Education 231

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

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Research Focus Group Survey Statistics 172

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. He said, “It was practical, funny, informative and useful.

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Twitter Flickr Klout Case Study 154

Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

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