Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
Akamai Marketing
DECEMBER 28, 2012
The Social Role in Self Publishing. Many writers might think the only role for social media is in the marketing and promotional phase. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. But few writers have access to actual focus groups.
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