Oktopost

SEPTEMBER 21, 2020

The COVID-19 crisis has caused massive and sudden changes, leading to new trends, shifting expectations, and an uncertain future for many businesses. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 93

Tools Sentiment How To Team 93

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list. It is not generating new leads. Time: 2pm et .

Content 162

Content Training How To ROI 162

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

Campaign 60

Campaign Social Media Content How To 60

Pam Moore

JULY 26, 2017

Brand architectures that increase ROI and improve efficiencies. Episode Highlights: . 10 Golden Rules for Content Marketing. Designing your content framework. Customer case study and the power of content marketing planning and organization. Create once, use many with a message house (message bible).

Content 162

Content How To Marketing Case Study 162

Pam Moore

APRIL 1, 2020

If it's not in the plan, not in the budget or integrated, then chances are it is a Random Act of Marketing (RAM,) RAMs will eat your every last morsel of positive return on investment (ROI.) Instead focus on the list of tactics and approaches in this post and they will help you stay away from those nasty RAMs!

Apple 78

Apple Brands Tips Consultant 78

Pam Moore

JULY 11, 2018

If it's not in the plan, not in the budget or integrated, then chances are it is a Random Act of Marketing (RAM,) RAMs will eat your every last morsel of positive return on investment (ROI.) Instead focus on the list of tactics and approaches in this post and they will help you stay away from those nasty RAMs!

Apple 139

Apple Brands Tips Consultant 139

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. Trend 1: In-the-moment content will win out over highly-produced content. Let’s dive in! Table of Contents.

Trends 111

Trends Social Media Data Authentication 111

Hootsuite

MAY 16, 2023

A quantitative analysis of what you gather will tell you your social share of voice , social ROI , and your social sentiment score. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. You can view and respond to big-picture trends and individual instances from one place.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Every quarter, I send my customers an updated digital file that highlights new industry trends and developments. What offers the greatest ROI? than “will you buy?&#. Do you like this new and improved artisan sandwich? How ‘bout this car? Pretty isn’t it?

Buy 46

Buy eBook Compete Small Business 46

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Not only can you generate leads through social media , but you can also get a nice ROI. The trend toward visual marketing is growing thanks to all of these apps. But now it’s all at your finger tips.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buffer Social

OCTOBER 9, 2023

Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. By tracking social media conversations, businesses can identify trends, detect potential issues, and respond to customer inquiries and complaints.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. Interesting read.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Writtent Blog

JULY 16, 2013

It’s Easy ROI. Anyone who says that it’s difficult to ascertain the ROI of content marketing might not be doing it right. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? In fact, the math surrounding reasons to blog is pretty simple. It’s Free Market Research.

Sysomos 88

Sysomos Hubspot SEO ROI 88