Sprout Social
MARCH 1, 2023
After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.
Buzz Marketing for Technology
MARCH 20, 2013
Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. So how can you play that up?
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Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%
Pixlee
MAY 2, 2019
As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content.
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. More and more case studies of successes in social channels are popping up. More about this blog here. Thanks for dropping by.
Diva Marketing Blog
JULY 16, 2009
No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Shiv Singh, vice president/global social media lead Razorfish (study). Although based on the user group experience this has a stronger social media overlay.
The Marketing Blog
OCTOBER 10, 2008
The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. There website called [link] is full of such great offers.
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