The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Study Company Web 2.0 Twitter 180

Sprout Social

JUNE 12, 2016

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

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Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. What is social listening?

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

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Questions Data Focus Group Analysis 123

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently.

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Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

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Social Media Sentiment Marketing Analysis 103

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. People join private Facebook Groups or forums to meet and talk with other like-minded people. Source: Hootsuite’s Digital Trends report 2.

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Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Think of it as a real-time focus group that provides honest, unfiltered feedback.

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Survey Brands Sentiment Template 92

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Social Media Research ROI Technorati 191

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!

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Content Training ROI Compete 164

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024.

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Social Media Team Focus Group Loyalty 111

Waxing UnLyrical

JUNE 24, 2015

Alfred – With his calm demeanor and innate understanding of motivation and behavior, he’s the researcher on the team. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. But does he force-feed them to our hero? Second City knows this.

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Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking. know what people think of your brand?

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Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Performing research and data analysis to answer tough questions requires data be offered in a flexible format. They provide insights that can inform an entire business strategy.

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Authentication Analysis Sentiment Tumblr 102

Audiense

FEBRUARY 8, 2017

Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. I was working at Disney, and spent a lot of time researching the possibilities of this medium and how Disney could be prepared for its imminent expansion into our society. What’s that future like?

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Audiense

JUNE 13, 2017

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies.

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Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

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Social Media ROI Social Networking Foursquare 205

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. An Analogy.

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Company Social Media Posterous StumbleUpon 231

Mindjumpers

MARCH 28, 2011

The 1 st of April, 36 speakers – user experience producers/designers/researchers from 19 countries – will give the participants insight into design, apps, mobile etc. And this is whether we’re talking about Twitter, apps, interactive TV, websites, IT systems, hearing aids, 3D, mobile phones or something entirely different.

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Conference iPad Mobile Focus Group 238

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat. But be careful if you solicit feedback from customers on social media.

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Brands Survey Construction Comparison 142

Convince & Convert

OCTOBER 2, 2015

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Insightpool has pulled together industry Word of Mouth power rankings to compare the success of each brand on Twitter. Are you missing your targets?

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Crimson Hexagon How To Focus Group Data 60

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! On LinkedIn alone, 35.5

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Tools Sentiment How To Team 93

Pam Moore

JULY 11, 2018

It takes hard work, research, knowledge of people, tools, design, best practices and more. From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Don't do it!

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Apple Brands Tips Consultant 139

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. Tweet This!

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Brands Klout Reputation Digg 114

Freelance Social Media

MARCH 12, 2008

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner.

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Consultant Foursquare Technorati RSS 106

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. Twitter is a fantastic tool to use.

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Social Media Strategy StumbleUpon Digg 269

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. Research Your Market, in Realtime. Don’t get me wrong, I still believe there is a place for focus groups. The list goes on and on and on. Television. And that’s just what I can list off the top of my head.

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Vimeo Influencer Smart Phone Instant Messaging 60

Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

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Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

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B2B Research Sentiment Marketing 113

Pam Moore

APRIL 1, 2020

It takes hard work, research, knowledge of people, tools, design, best practices and more. From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Don't do it!

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Apple Brands Tips Consultant 78

Pam Moore

SEPTEMBER 18, 2017

Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! Sign up now to become a founding member and receive some incredible deals plus bonus offers. Need us to help train your team?

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Content Training How To ROI 162

Pam Moore

JULY 26, 2017

Related Stories Why You Need an Integrated Digital Marketing and Social Media Plan Content Marketing in a Nutshell – How to Use for Real Business Results Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results. SoundCloud.

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Content How To Marketing Case Study 162

The Marketing Blog

OCTOBER 10, 2008

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

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Startup Web 2.0 SMS Proposal 109

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Landing Pages – sending clients to unique landing pages depending on source.

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ROI SEO Social Media Tips 114

Social Media Network Marketing

AUGUST 14, 2010

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured.

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Social Media How To ROI Reputation 93

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. © 2008 Community Group Therapy. Television hit a tipping point - but channels (NBC) don’t. Go join that! Word of Mouth.

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Communities Groups Groups Social Media 117

Sherrilynne Starkie

JANUARY 8, 2018

Research Skills. Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly.

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