Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. The first is digital research. I think of it as raw, informal, qualitative, real time or what should be the "first listening post" in your marketing research strategy.

Social Media 85

Social Media Focus Group Authentication Retail 85

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Sprout Social

JUNE 26, 2023

Otherwise, refer to your preliminary research or contact prospective customers for meaningful insights. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Complement your market research with data sources.

Loyalty 120

Loyalty Retail Data Strategy 120

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Gain valuable insights You know what’s better than surveys and focus groups? A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention.

Review 83

Review Google Brands Sentiment 83

Sprout Social

JUNE 12, 2023

Time and again, customer experience research has shown that superior CX can drive high retention, Customer Lifetime Value (CLTV), revenue and growth for your business. Use surveys, interviews and focus groups to collect feedback. For example, let’s say a retail business sets a goal to reduce customer support response times.

Strategy 131

Strategy How To Metrics Loyalty 131

Bill Hartzer

APRIL 27, 2010

From our research into the nature of cult brands and brand lovers, we understand that a brand’s outliers—their most outrageous fans and radical customers—are the people with whom marketers should engage, talk, and most importantly, listen. Why do bikers brand Harley’s flaming eagle onto their arms? Start by understanding your customers.

Brands 157

Brands Loyalty Badge Apple 157

Audiense

DECEMBER 19, 2016

Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? Open data is your best resource.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), to create confidence that often overlooks the obvious.

Social Media 119

Social Media Strategy Mobile Consultant 119