Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products.

Conversation 199

Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

JUNE 5, 2013

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Mobile tech and devices are crucial to this process.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. What is social media intelligence? But those unstructured data points mean nothing in their raw, hashtagged format.

Social Media 115

Social Media Sentiment Survey Marketing 115

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? More about this blog here. Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Before launching new products , the company asks for customer feedback on colors, price points, fragrances, and more.

Strategy 59

Strategy UGC Hotels Marketing 59

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The entire model is based on the simple fact that everyone loves to strike a deal, to make a bargain and avail a discount. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Sprout Social

MARCH 16, 2023

Even in the face of price increases and flight cancellations, you’ll never book with another airline again. The consumer products, health, wellness and fitness, retail and food and beverage industries are leading response rates by responding to over half of all incoming customer messages.

Metrics 101

Metrics Social Media Sentiment Airlines 101