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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

JUNE 5, 2013

Marketers who sell high-end goods like electronics, furniture or cars are no strangers to these shopping patterns, but these days, customers apply them to practically everything they buy. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels?

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Social CRM Twitter B2B CoTweet 145
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