Sprout Social
MARCH 1, 2023
After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Scrutinize the data on those collaborations and look for patterns. Forge a new kind of focus group Creators’ communities are living focus groups.
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? More about this blog here.
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Buzz Marketing for Technology
JUNE 5, 2013
Marketers who sell high-end goods like electronics, furniture or cars are no strangers to these shopping patterns, but these days, customers apply them to practically everything they buy. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.
Sprout Social
JUNE 26, 2023
To understand your customers, build buyer personas to represent the attributes of your most engaged audience and collect data on their behavioral patterns, preferences, demographics, and needs. Embrace an omnichannel retail strategy so customers can pre-order a new product online before it launch and reserve it for pick-up at a local store.
Bill Hartzer
APRIL 27, 2010
If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? Questions like these can provide you with infinitely more useful information about your customers than demographics, psychographics, or focus groups. Start by understanding your customers.
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