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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

He graciously shared his insights on changes and future trends in marketing research. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins.