Sprout Social

OCTOBER 8, 2020

The good news is that this is preventable if you set up and enforce a content ideation and development process. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Dates might also limit what content you want to focus on.

Content 144

Content Meeting Process Sentiment 144

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Regulatory concerns abound.

Company 231

Company Social Media Posterous StumbleUpon 231

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Bill Hartzer

APRIL 27, 2010

If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? Questions like these can provide you with infinitely more useful information about your customers than demographics, psychographics, or focus groups. Start by understanding your customers.

Brands 157

Brands Loyalty Badge Apple 157

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), to create confidence that often overlooks the obvious.

Social Media 119

Social Media Strategy Mobile Consultant 119