Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture.

Sports 281

Sports Brands Focus Group Microsoft 281

Stay N' Alive

NOVEMBER 5, 2011

Even Microsoft and Sharepoint are beginning to enter this space. Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). Microsoft Exchange Competition. Circles make the perfect tool for this.

Yammer 110

Yammer Google Sharepoint Microsoft 110

Audiense

DECEMBER 19, 2016

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ). Rethink how you reach out.

Trends 60

Trends Marketing Forums Microsoft 60

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. Microsoft Communities. marketing, microsoft. marketing, microsoft. Commoncraft. Communiteer. Deborah Schultz.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Lots of traditional publications still have the view that that information should not be used, even though everyone knows it and is being talked about on Twitter. It’s a link away. Source: Digiday.

Reddit 80

Reddit Wikipedia Aggregator Cost 80