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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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Listening mailbag: Your burning questions answered with social listening

Sprout Social

Do you have burning market research questions? Need insight into an emerging trend? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Their surges are often linked to a social event, like a Reddit post or Tweet.

Questions 119
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Hootsuite’s Digital Trends report 2. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7.

HootSuite 120
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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site.

Startup 109
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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 114