Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Second City knows this.

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Content Committee Marketing Consultant 100

Waxing UnLyrical

MAY 29, 2012

You don’t need to create a focus group; you have one already. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. If you are not garnering this data, which is free and public via a listening program, why not?

Case Study 200

Case Study Study Social Media Flickr 200

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. If you are not garnering this data, which is free and public via a listening program, why not?

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Twitter Flickr Klout Case Study 154

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply.

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Campaign Content How To SEO 165