Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

OCTOBER 17, 2018

It’s news to keep marketing and communications professionals ahead of the curve. Coke’s marketing misstep in New Zealand. I guess Coke has never heard of the concept of using focus groups to test marketing. The night that YouTube went dark. It remains unclear what caused the outage. — SS.

YouTube 199

YouTube Focus Group Google Newsletter 199

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Media/Influencer Relations Earning coverage is essential to marketing and communications success. HTML, CSS and JavaScript. Research Skills. Traditional Research Provides insight to inform strategy and creative.

Skills 334

Skills Social Media Sysomos Diagrams 334