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Adam Cohen

Focus Group

Marketing

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research

Research Social Media Marketing Retail

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How about potential customers? Tweet This!

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Company Social Media Posterous StumbleUpon

Adam Cohen

10 Reasons Market Research is Critical to Social Media

Making the Leap: Why Companies Struggle with Social Media

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