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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

You read the newspaper or a magazine. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Don’t get me wrong, I still believe there is a place for focus groups. Then came the web.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. YouTube: 60-90 seconds; compelling stories up to 10 minutes. Videos should be kept short. Twitter: 140 seconds.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

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How Data Is Used to Refine Marketing Messages

Convince & Convert

Teenagers and millennials are branding themselves on YouTube, Instagram, Snapchat—you name it. The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). You could tell your friends and family, “My commercial is on TV,” or, “Look, my ads are in these magazines.”

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We started adding people’s homemade YouTube videos. ” Source: Inc Magazine. ” Source: Inc Magazine. ” Source: Inc Magazine. It just took off.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Google Explores Re-Ranking Search Results Using +1 Button Data by Wired Magazine. Plus, what about Google Maps, Google Translate and a plethora of other Google products?”), SEO and the Google +1 Button.

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