Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Sprout Social

MARCH 30, 2021

“We made it a focus to find out what people wanted to hear about after the first season of the Puka Up podcast, and we found ways to combat mental health issues were more important than who suffers from them,” said Dan Wilkins, the General Manager and Co-founder of haarper. What bugs are popping up in our software products?

Questions 122

Questions Data Focus Group Analysis 122

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. For example, Ben & Jerry’s may sell ice cream but it regularly talks about political and social issues through Twitter.

Twitter 140

Twitter Survey Trends Hashtag 140

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Are there common issues cropping up? What power! Are users running into bugs?

Tools 91

Tools Sentiment How To Team 91

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. These inputs will let you ultimately make better marketing decisions. So what is VoC and how does it help you improve your customer relationships? What is voice of the customer & why is it important?

Data 122

Data Survey How To Review 122

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. When it aligns with your brand values, make it crystal clear where you stand on the issues.

Brands 127

Brands How To Authentication Exercises 127

Audiense

FEBRUARY 15, 2018

It underpins every marketing decision you make. From marketing managers to senior executives increasing your ROI is a common goal shared by all. Market Research. Influencer Marketing. Market Acquisition. The higher the better! Could social data help you achieve this fundamental objective?

ROI 74

ROI Data Cost Influencer 74

ProBlogger

APRIL 23, 2014

Consumer centricity is a hot topic in marketing circles. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. We focus so much on getting to know the customer that we slowly and surely distance ourselves away from him.

Marketing 49

Marketing Forums Focus Group Case Study 49

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. It’s one thing to work to understand where your brand fits into the market, but it’s another to remain relevant.

Brands 142

Brands Survey Construction Comparison 142

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Take Slack , for example.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

DECEMBER 9, 2020

Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. . In marketing, when one campaign finishes, the next begins. We are a #strategic , forward-thinking marketing agency with a focus on social media, content marketing, and paid ads.

Proposal 102

Proposal Price Project Education 102

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Social media is an always-on focus group. Enables instant communication. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

APRIL 1, 2020

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?

Apple 78

Apple Brands Tips Consultant 78

Proactive Report

DECEMBER 2, 2009

Now that the customer has a voice and a publishing platform customer service issues become PR issues. You can do online focus groups. Communispace is one way to build an online community for focus groups. Finding new audiences/markets. These are managed conversations. Improve customer service.

Focus Group 49

Focus Group Survey Influencer Issues 49

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

AUGUST 27, 2015

Do you want to be in the know around global issues? Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. Don’t get me wrong, I still believe there is a place for focus groups. What matters to you? Your industry?

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate.

Data 60

Data Analysis Banking Analytics 60

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. How do these self-conscious robots deal with the emotional issues that we face every day? How does social data analysis differ from conducting focus groups with those audiences?

Data 60

Data Focus Group Compete Twitter 60

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. It can be powerful to “break character” once in a while, like when a comedian stops joking for a few minutes to “get real” over an issue near and dear to their heart — but consistency comes first.

B2B 69

B2B Brands Tips Notification 69

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. What industries are they in?

Sample 99

Sample Samples Research Company 99

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buzz Marketing for Technology

JUNE 28, 2008

Armed with the latest and best facts, stock market investors sell ahead, doctors save lives, students ace tests and lawyers win cases. Lewis has found similar problems in focus groups he?s Cover Page for this Issue. Fueled by information. More than 60 percent said the information surfeit has made them stressed and tense.

Data 100

Data Journal Survey Study 100

Sprout Social

JUNE 12, 2023

It can help you fix issues, improve existing products and services, and even develop new ones that are likely to be successful. Use surveys, interviews and focus groups to collect feedback. Average Resolution Time: This is the average time it takes to resolve a customer’s issue. So, listen actively.

Strategy 131

Strategy How To Metrics Loyalty 131

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Gain valuable insights You know what’s better than surveys and focus groups? Use feedback as a marketing asset Did you know Google reviews work as social proof? But reviews do more than just attract and convert potential customers.

Review 83

Review Google Brands Sentiment 83

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Influencer Marketing: An Oxymoron? Josh: Good point. March 2007.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

MARCH 15, 2022

Because of this, companies of all sizes need brand reputation management strategies designed to address issues big and small. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Listening data.

Reputation 120

Reputation Brands How To Review 120

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Hootsuite

APRIL 7, 2021

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective. Meanwhile, clubs are interest-, identity- or industry-focused groups.

Influencer 143

Influencer Privacy Template Templates 143

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Social sharing, Live and real-time updates, customer support, reputation and issues management, partnerships. Media/Influencer Relations Earning coverage is essential to marketing and communications success.

Skills 334

Skills Social Media Sysomos Diagrams 334

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. It also tracks conversations that include your competitors and market-related keywords. I am still having this issue… — J. The brand listened, updated the bottle, and the TikToker shared the story.

Reputation 108

Reputation Social Media HootSuite Sentiment 108