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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. Dark social provides valuable information Dark social is all about connection. URL shortener.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. The answers to these questions reach beyond brand and even marketing.

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3 Ways to Use Social Media for New Product Development

Buzzlogix

For example, when people complain about a similar product, you can use that information to improve yours. Although a passive approach to social media can give you valuable information for your business, you can gain even more from actively participating in the social dialogue. Seeking Customer Feedback. Final Thoughts.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Do you need this information now, immediately, in realtime ? Television. Said another way, 42. Decide on Frequency.

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How to Build an Incredible YouTube Strategy: Live with Sean Cannell

agora pulse

Want your YouTube videos to stand out amid the myriad video content out there? World-famous YouTube expert Sean Cannell offers solid advice and tips for your video strategy. There has been a lot of buzz surrounding YouTube lately. We asked him to teach us how to build an incredible YouTube strategy for this year and beyond.

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