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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. For 89% of buyers , personal referrals and recommendations are still their most trusted source.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Once you have identified your influencers, pay attention to what they are saying, read what they are writing, and engage with content they are sharing online. Television.

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How to Build an Incredible YouTube Strategy: Live with Sean Cannell

agora pulse

Want your YouTube videos to stand out amid the myriad video content out there? World-famous YouTube expert Sean Cannell offers solid advice and tips for your video strategy. There has been a lot of buzz surrounding YouTube lately. We asked him to teach us how to build an incredible YouTube strategy for this year and beyond.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Maybe or maybe not, the social media ROI debate continues.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. It finds your customers Companies using traditional marketing methods (e.g. Answers Yahoo!

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How to Apply Youtility to Internal Communication

Convince & Convert

YouTube Channels. Facilitate focus groups or interviews with employees. Inside an organization, these individuals may be called key influencers and are not always the highest ranking folks. While email is arguably the most popular form of business communication, you know it is not the only form. Newsletters. Town Halls.

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