Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Research the latest trends, and get to know the kinds of content that your audience responds to. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. Jumping on the latest trend can appear opportunistic.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conclusion.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Socialmedia.biz

APRIL 17, 2019

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The most obvious point is that packaging influences our perception of the value of the product. In the end, consider the trend of viral unboxing videos. Go a step beyond and conduct some research.

Products 87

Products Reputation Focus Group Overview 87

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 92

Tools Sentiment How To Team 92

Pixlee

APRIL 2, 2019

Ride the Wave of Emerging Trends. By listening to the most highly engaged customers, brands can anticipate emerging trends before they become mainstream. Empower Influencers. Influencers extend a brand’s reach, tap into highly engaged audiences, and provide organic opportunities to hear customer feedback.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

FEBRUARY 8, 2021

In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. Voice of customer data collection techniques.

Data 124

Data Survey How To Review 124

Ignite Social Media

APRIL 30, 2020

Another potential use case would be to setup a video room for a focus groups with some of your top fans. Key takeaways for brands : Live video is still a great way for brands to broadcasts to large groups. The “live with” feature could be used for interview-style content with brand ambassadors or influencers. Live Video.

Facebook 141

Facebook Video Small Business Applications 141

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group?

Social Media 78

Social Media Template Templates Marketing 78

Oktopost

MARCH 22, 2022

Through advocacy marketing, content seekers like bloggers and influencers could bring in more business opportunities. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Beware, only use trends if they’re relevant to your business.

Marketing 89

Marketing Loyalty Case Study Cost 89

Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. Starbucks and Dunkin’ are poised and ready to sell their seasonal drinks each fall, but if your brand is thinking about creating new seasonal products or menu items, the process can take anywhere from 12 to 18 months.

Apple 124

Apple Marketing Meme Sentiment 124

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Social media is an always-on focus group. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. Social media can bring joy. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. What about in 2023? It’s a direct line to your most valuable customers.

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HootSuite URL Analytics FAQ 120

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world. Building relationships with influencers can open up advantageous opportunities for collaboration. We’ve boiled them down to twelve key tips.

B2B 69

B2B Brands Tips Notification 69

Convince & Convert

AUGUST 27, 2015

Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Once you have identified your influencers, pay attention to what they are saying, read what they are writing, and engage with content they are sharing online.

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Influencer Vimeo Smart Phone Instant Messaging 60

Convince & Convert

DECEMBER 7, 2023

What you should do : Keep a close eye on the changing industry trends and cultural shifts. You can’t exclude them because they’re getting more purchasing power and influence over brands. Exposure to Global Influences : Younger audiences have exposure to global cultures, stories, and voices from an early age.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Pam Moore

JULY 11, 2018

Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Need help honing in your Facebook marketing strategy or launching a new product or service? Want to leverage social media, digital marketing and branding to grow your business?

Apple 139

Apple Brands Tips Consultant 139

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. Trend 1: In-the-moment content will win out over highly-produced content. Let’s dive in! Table of Contents.

Trends 111

Trends Social Media Data Authentication 111

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 133

Data Social Media Metrics Analytics 133

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Skills Why How.

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Skills Social Media Sysomos Diagrams 334

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Sprout’s AI-driven technology sifts through millions of data points to bring you personalized trends, insights and key learnings about your audience. AI systems can also analyze huge volumes of customer data, identifying trends and highlighting areas for improvement.

Strategy 133

Strategy How To Metrics Loyalty 133

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area.

Trends 60

Trends Marketing Forums Microsoft 60

ProBlogger

NOVEMBER 24, 2011

In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. The level of engagement you’ll get on Google+ is perfect for a tightly-focused group like this. Of course you’d make this free, but in time you’re audience will continue to grow, and so will your influence.

Products 52

Products Google Groups Groups 52

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Customer feedback can help you uncover trends, spot opportunities for new products and features and identify areas for improvement. Manage Google reviews like a pro Whether you like it or not, reviews influence your customers.

Review 85

Review Google Brands Sentiment 85

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. Identify consumer trends. It comes down to thinking about what the trends are going into the season and then creating content based on those trends. ” Q. Plan ahead.

YouTube 96

YouTube Strategy How To Video 96

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? It’s kind of the same societal trend, not to turn this into a sociology dissertation, but it is sort of an acceleration of expectations, an acceleration of sort of growing up, I guess, both for people and for companies.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

JANUARY 20, 2021

With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service? Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 112

B2B Research Sentiment Marketing 112

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. As you monitor social sentiment over time, you will start to understand how your messaging can influence the way your followers feel about you. Tweak brand messaging and product development.

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buffer Social

OCTOBER 9, 2023

Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. Last night my name was trending at third on Twitter in the United States. Plus, you’re crowdsourcing some off-the-cuff focus group feedback.

Instagram 111

Instagram Geotagging How To Tourism 111

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Influencers: Who are the influencers talking about you, how many are they and what are they saying? Knowing this will help you understand where to focus your social listening efforts.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

AUGUST 2, 2022

But let’s say you joined later, during the rise of the influencer. Your reasoning might have been to keep up with news or the latest trends, with a side of keeping tabs on people you went to high school with. Check out the Sprout Social 2022 Index™ for the latest on consumer and marketer trends in social.

Communities 109

Communities Social Media Community Platforms Platform 109

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

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Crowdsourcing Social Media Strategy Construction 121