Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience.

Social Media 92

Social Media Focus Group Aggregator Research 92

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on.

Research 78

Research Template Templates Training 78

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power!

Tools 91

Tools Sentiment How To Team 91

Sprout Social

MARCH 30, 2021

The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. In 2020, 96.5

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Questions Data Focus Group Analysis 123

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities.

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Authentication Analysis Sentiment Tumblr 102

Oktopost

SEPTEMBER 21, 2020

The COVID-19 crisis has caused massive and sudden changes, leading to new trends, shifting expectations, and an uncertain future for many businesses. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis.

B2B 90

B2B Marketing Sentiment Influencer 90

Sprout Social

OCTOBER 8, 2020

Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Ideation can be ongoing or scheduled. Content ideation stage.

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Content Meeting Process Sentiment 143

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conclusion.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

FEBRUARY 8, 2021

Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

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Data Survey How To Review 123

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Trends and industry chatter using key phrases. The names of your products.

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Hashtag Marketing Focus Group Conversation 128

Sprout Social

MAY 18, 2021

Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. With social, marketers gain access to information like customer feedback, industry trends and competitive intelligence that provide a wealth of knowledge for every department, not just marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Oktopost

MARCH 22, 2022

Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Make The Most Of What’s Trending: Customer advocacy often takes place in public spaces, such as social media. Beware, only use trends if they’re relevant to your business.

Marketing 89

Marketing Loyalty Case Study Cost 89

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Social media can bring joy. Ability to crowdsource. Promotes social change.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7. Different industries and countries have different legal requirements for handling customer data. What about in 2023?

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HootSuite URL Analytics Forums 120

Oktopost

OCTOBER 28, 2019

If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

B2B 69

B2B Tips Brands Notification 69

Pixlee

APRIL 2, 2019

Ride the Wave of Emerging Trends. By listening to the most highly engaged customers, brands can anticipate emerging trends before they become mainstream. In the past, community-driven marketing involved less-than-ideal focus groups, over-the-phone interviews, or in-store questionnaires that often yielded poor results.

Strategy 59

Strategy UGC Hotels Marketing 59

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

APRIL 9, 2015

In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time. Market researchers are spotlighting trends and directing corporate activity quickly and accordingly. Our Industry Predictions. Along with speed comes integration.

Data 60

Data Analysis Banking Analytics 60

Pam Moore

JULY 11, 2018

Related Stories How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018 How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries How Human is Your Brand? Here are 13 Characteristics of Human Brands.

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Apple Brands Tips Consultant 139

Convince & Convert

DECEMBER 7, 2023

What you should do : Keep a close eye on the changing industry trends and cultural shifts. They view diversity not as a trend but as a norm that will shape the future. Watch trends, participate in challenges, and embrace short, engaging content that resonates with their values.

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Campaign Marketing Authentication Loyalty 135

Convince & Convert

AUGUST 27, 2015

Your industry? Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Don’t get me wrong, I still believe there is a place for focus groups. Determine What You Care About. This may sound obvious, but so many people miss this very important step.

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Vimeo Influencer Smart Phone Instant Messaging 60

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone.

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Research Social Media HootSuite Marketing 123

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. Trend 1: In-the-moment content will win out over highly-produced content. Let’s dive in! Table of Contents.

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Trends Social Media Data Authentication 111

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

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Data Social Media Metrics Analytics 133

Diva Marketing Blog

FEBRUARY 22, 2009

When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel. He graciously shared his insights on changes and future trends in marketing research. Toby/Diva Marketing : The amount of consumer generated content is over whelming.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

MARCH 16, 2023

To do this, compare your productivity data to your overall volume and social media customer service stats in your industry. Social media response rates vary by industry, with an average overall response rate of 34%. Voice of the customer data Social media could be described as the world’s largest focus group.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Sprout Social

JUNE 26, 2023

Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels.

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Loyalty Retail Data Strategy 122

ProBlogger

NOVEMBER 24, 2011

The level of engagement you’ll get on Google+ is perfect for a tightly-focused group like this. Host a relevant hangout: Invite some people to hangout to discuss certain trends about your industry or invite a thought leader for an interview. Use Hangouts as an educational tool. This is a great way to network.

Products 52

Products Google Groups Groups 52

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Sprout Social’s Listening can help you monitor online conversations about your brand, industry and related topics. AI systems can also analyze huge volumes of customer data, identifying trends and highlighting areas for improvement. So, listen actively.

Strategy 133

Strategy How To Metrics Loyalty 133

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Darren’s an established figure in the industry. Every quarter, I send my customers an updated digital file that highlights new industry trends and developments. than “will you buy?&#. Do you like this new and improved artisan sandwich? Pretty isn’t it?

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Buy eBook Compete Small Business 46

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? It’s kind of the same societal trend, not to turn this into a sociology dissertation, but it is sort of an acceleration of expectations, an acceleration of sort of growing up, I guess, both for people and for companies.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. Think of it as a speedy alternative to a focus group.

Brands 113

Brands Meme How To Advertising 113

Buffer Social

JULY 27, 2023

This trap is more than just jumping on the latest trend. What are people asking about your chosen topic or industry? What trends are most popular right now? Platforms and audiences change rapidly, and the only way to keep up is to stay on the pulse of the trends, insights, and innovations that are relevant to you.

Content 76

Content How To Guidelines Research 76