Sprout Social

MAY 18, 2021

As the influence and purchasing power of Generation Z and Millennials grows, we should expect to see social become the primary channel to reach these digital natives. The influence of social extends beyond marketing. But social is hot on TV advertising’s heels—especially among younger generations.

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Sprout Social

FEBRUARY 8, 2021

In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. Voice of customer data collection techniques.

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Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. The company viewed social media as a massive, unorganized focus group.

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Questions Data Focus Group Analysis 123

Oktopost

OCTOBER 28, 2019

If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Study What Successful Influencers Do. Building relationships with influencers can open up advantageous opportunities for collaboration.

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Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social listening tools contribute to sales and customer success.

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Tools Sentiment How To Team 93

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities.

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Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Three Industry Examples.

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Pixlee

APRIL 2, 2019

For example, the fashion brand Levis responded to the growing environmental sustainability movement by investing in ways to reuse plastic waste in jean designs and Guess Jeans adopted a jean recycling program before it became an industry standard. Empower Influencers. The most effective influencers also drive sales.

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Strategy UGC Hotels Marketing 59

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

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Social Media Template Templates Marketing 78

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Develop relationships with influencers. Get ideas for product development. Provide customer support. Answer prospect questions.

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Social Media Research ROI Technorati 191

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conclusion.

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Social Media Sentiment Marketing Analysis 103

Hootsuite

JUNE 28, 2023

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. Different industries and countries have different legal requirements for handling customer data.

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Convince & Convert

AUGUST 27, 2015

Your industry? Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Once you have identified your influencers, pay attention to what they are saying, read what they are writing, and engage with content they are sharing online.

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Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Using a social listening tool is the best way to uncover conversations and gauge how your audience really feels about your brand, products and industry. Ability to crowdsource.

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Social Media Crowdsourcing Privacy Comparison 140

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

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Research Social Media Marketing Retail 265

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

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Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Or do you need help better understanding your audience such as doing a customer focus group? How to identify risks and build a tactical plan to mitigate them. How to tap into the power of paid, earned and owned media.

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Social Media Template Templates Marketing 78

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Social media makes marketing more fun.

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Oktopost

MARCH 22, 2022

Through advocacy marketing, content seekers like bloggers and influencers could bring in more business opportunities. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Understand what their needs are and use a personalized approach.

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Marketing Loyalty Case Study Cost 88

Pam Moore

JULY 11, 2018

Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Give us a shout and let's get to work!

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Apple Brands Tips Consultant 139

Convince & Convert

DECEMBER 7, 2023

What you should do : Keep a close eye on the changing industry trends and cultural shifts. You can’t exclude them because they’re getting more purchasing power and influence over brands. Exposure to Global Influences : Younger audiences have exposure to global cultures, stories, and voices from an early age.

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Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. 6 Reasons Social Media is Essential Anyway.

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Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. What motivates them? What are their issues?

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Writtent Blog

JULY 17, 2013

More technically, they’re “an example of the real person you need to influence, crafted from specialized interviews you conduct with actual buyers,” in the words of Adele Revella , a leading expert on the topic. What industries are they in? Great marketers rely on demographics and consumer insights to target their marketing.

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Sample Samples Research Company 99

Hootsuite

APRIL 7, 2021

The app will prompt you to follow people: people from your contacts list, influencers, thought leaders, and other users who care about the same things you do. Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs.

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Influencer Privacy Template Templates 143

Techipedia: Tamar Weinberg

MARCH 12, 2009

If you are not tapping into the online message boards for your own industry or niche, you’re not doing a thorough job at monitoring the successes or failures of your product. You are missing out on tremendous opportunity for growth and performance of competitive analysis.

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Sprout Social

MARCH 15, 2022

Brand reputation management is the process of monitoring and influencing the public perception of your brand. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Here’s how to get it done. Review data.

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ProBlogger

NOVEMBER 24, 2011

In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. The level of engagement you’ll get on Google+ is perfect for a tightly-focused group like this. Of course you’d make this free, but in time you’re audience will continue to grow, and so will your influence.

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Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire.

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Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

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Data Social Media Metrics Analytics 132

Sprout Social

JANUARY 20, 2021

With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service? Which brands in your industry also rank for specific keywords? Are people searching for your brand keywords?

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B2B Research Sentiment Marketing 113

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Sprout Social’s Listening can help you monitor online conversations about your brand, industry and related topics. Fun fact: Sprout’s Listening tool uses AI to quickly identify brand mentions, trends, influencers and more. So, listen actively.

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Strategy How To Metrics Loyalty 133

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. And keep in mind there’s a ton you can learn from adjacent industries as well. Watch some YouTube videos, read some industry blogs, and catch up on what’s happening in your niche.

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YouTube Strategy How To Video 96

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? I mean such a humble guy, talking about somebody who was a college professor at Rutgers teaching social media and other things, and his book, “ Return On Influence ,” went super Nova and sold out the first run in eight weeks.

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Hootsuite

NOVEMBER 3, 2020

Social commerce offers an instant focus group. They debuted the feature with the help of five official approved influencer accounts — congrats to Kylie Jenner, Kim Kardashian, Shay Mitchell, Spencer Pratt, or Bhad Bhabie on this early access! Why not give ‘em what they’re looking for? Source: Facebook. Source: Snapchat.

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Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. As you monitor social sentiment over time, you will start to understand how your messaging can influence the way your followers feel about you. — OREO Cookie (@Oreo) August 9, 2020.

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Sentiment Analysis Template Templates 145

Buffer Social

JANUARY 2, 2019

The release of the WhatsApp business API in August 2018 will continue to be a total game-changer in the industry. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. This shift means businesses are now incentivized to reply to their customers faster.

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