Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Source: Hootsuite’s Digital Trends report 2. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly You text your partner a pic of the chocolate bar you want from the store. Welcome to dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

MAY 16, 2023

Hootsuite has you covered. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Try Hootsuite’s Inbox today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. 2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. By following trends and investigating spikes in positive or negative sentiment, you can learn more about what your audience really wants. Hootsuite Insights Powered by Brandwatch.

Sentiment 145

Sentiment Analysis Template Templates 145