6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?
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