Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media 78

Social Media Sentiment Metrics Data 78

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 30, 2021

The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way.

Questions 121

Questions Data Focus Group Analysis 121

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. What do people think about a certain topic or trend? But what about using Twitter for your business?

Twitter 139

Twitter Survey Trends Hashtag 139

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 92

Social Media Focus Group Aggregator Research 92

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 90

Tools Sentiment How To Team 90

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Listening and moving with social allows brands to connect with the trends and the aspects of a category their audience want to associate with, making it the perfect place for brands to learn how to build demand. Traditionally market research has been built on claimed data.

Focus Group 100

Focus Group Curation Data Survey 100

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Top tools to research top trends about hot content your customers loves right now.

Research 78

Research Template Templates Training 78

The Realtime Report

APRIL 26, 2018

To keep up with evolving market trends, make sure you take note of these foolproof tips. You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

FEBRUARY 19, 2024

It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conclusion.

Social Media 102

Social Media Sentiment Marketing Analysis 102

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Trends and industry chatter using key phrases.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

FEBRUARY 8, 2021

Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 122

Data Survey How To Review 122

Ignite Social Media

APRIL 30, 2020

Another potential use case would be to setup a video room for a focus groups with some of your top fans. Key takeaways for brands : Live video is still a great way for brands to broadcasts to large groups. Live Video. Facebook Live video isn’t new, but it is getting some updates. Source: Facebook.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

MARCH 7, 2022

The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Research the latest trends, and get to know the kinds of content that your audience responds to. Keep up to date with current trends Social media is a popularity contest – Keeping on top of trends is key if you want to stand out.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Oktopost

SEPTEMBER 21, 2020

The COVID-19 crisis has caused massive and sudden changes, leading to new trends, shifting expectations, and an uncertain future for many businesses. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Socialmedia.biz

APRIL 17, 2019

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. In the end, consider the trend of viral unboxing videos. Your product should distinguish itself when it comes to packaging that can either be done via color, design or container shape. Concluding thoughts.

Products 87

Products Reputation Focus Group Overview 87

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Another way of sourcing pain points is to just ask.

Content 143

Content Meeting Process Sentiment 143

Sprout Social

MAY 18, 2021

Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. With social, marketers gain access to information like customer feedback, industry trends and competitive intelligence that provide a wealth of knowledge for every department, not just marketing.

Social Media 110

Social Media Team Focus Group Loyalty 110

Oktopost

MARCH 22, 2022

Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Make The Most Of What’s Trending: Customer advocacy often takes place in public spaces, such as social media. Beware, only use trends if they’re relevant to your business.

Marketing 88

Marketing Loyalty Case Study Cost 88

Ignite Social Media

SEPTEMBER 19, 2016

Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years. It’s a focus group with the ultimate product road test. A way to use that customer feedback as consumer insight is treating it as a continuation of market testing a product.

Products 60

Products How To Survey Focus Group 60

Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. Starbucks and Dunkin’ are poised and ready to sell their seasonal drinks each fall, but if your brand is thinking about creating new seasonal products or menu items, the process can take anywhere from 12 to 18 months.

Apple 122

Apple Marketing Meme Sentiment 122

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world. Social media can bring joy. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Kikolani

JUNE 27, 2013

Google Trends. Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward.

Tools 141

Tools Patterns Adwords Advertising 141

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Or do you need help better understanding your audience such as doing a customer focus group? Time for a re-brand or simple refresh for your business or personal brand?

Social Media 78

Social Media Template Templates Marketing 78

Pixlee

APRIL 2, 2019

Ride the Wave of Emerging Trends. By listening to the most highly engaged customers, brands can anticipate emerging trends before they become mainstream. In the past, community-driven marketing involved less-than-ideal focus groups, over-the-phone interviews, or in-store questionnaires that often yielded poor results.

Strategy 59

Strategy UGC Hotels Marketing 59

Oktopost

OCTOBER 28, 2019

Join Groups. Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests. Search for groups related to your industry and area of expertise, then join them. You can lose both their trust and their interest, and it’s hard to say which is worse.

B2B 69

B2B Brands Tips Notification 69

Convince & Convert

APRIL 9, 2015

In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time. Market researchers are spotlighting trends and directing corporate activity quickly and accordingly. Why Is It So Important for Businesses to Pay Attention to Social Data?

Data 60

Data Analysis Banking Analytics 60

Convince & Convert

DECEMBER 7, 2023

If you’re speaking to only one group, you’re excluding countless others. Create targeted micro-campaigns that address these groups specifically. What you should do : Keep a close eye on the changing industry trends and cultural shifts. They view diversity not as a trend but as a norm that will shape the future.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Sprout Social

DECEMBER 9, 2020

We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

Proposal 102

Proposal Price Project Education 102

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Kikolani

JANUARY 26, 2010

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. 2010 SEO Trends. Matchbacks – creating a special source code that can be identified as coming from one source.

ROI 114

ROI SEO Social Media Tips 114