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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.

Sports 281
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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community.

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Understanding the audience that watched the Champions League Final

Audiense

English-speaking sports fans. As you’d expect the audience’s interest in sports over indexed compared to the global population, with 93.5% In events, they’re not surprisingly fond of sporting events, with 67.5% of the audience being interested in attending live sporting events compared to 23.8% Juventus fans.

Sports 126
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The ultimate social media listening guide for marketers

Sprout Social

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

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The End of the Web Consulting as We Know It

Freelance Social Media

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. I couldn’t believe it, given how many video assets a professional sports team has. Linked from Twitter.

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What is the Clubhouse App? And is it Right for Your Business?

Hootsuite

By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s growing fast: On February 1, 2021, Clubhouse had been downloaded 3.5