Sherrilynne Starkie
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.
Jeff Esposito
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Audiense
JUNE 13, 2017
English-speaking sports fans. As you’d expect the audience’s interest in sports over indexed compared to the global population, with 93.5% In events, they’re not surprisingly fond of sporting events, with 67.5% of the audience being interested in attending live sporting events compared to 23.8% Juventus fans.
Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.
Buzz Marketing for Technology
DECEMBER 15, 2011
The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What are they interested in – sports, music, TV? It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.
Sprout Social
MARCH 26, 2019
Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.
Freelance Social Media
MARCH 12, 2008
Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner.
Expert insights. Personalized for you.
281 
Let's personalize your content