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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture.

Sports 281
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 123
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120
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Why it’s time to break up with your biannual brand survey

Sprout Social

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network.

Survey 90
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The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

Brands 114
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How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. This consistency and alignment of brand perception and experience is what lends it a reputation for being a credible, socially minded enterprise.

Brands 142