Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Build trust and satisfaction with customer service and support.

Tools 94

Tools Sentiment How To Team 94

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Maybe you want to see which product type your customers are talking about the most on Twitter. Another way of sourcing pain points is to just ask. Connect with other departments.

Content 144

Content Meeting Process Sentiment 144

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? kevinertell Great post, Adam.

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. Online Community Report. © 2008 Community Group Therapy. Emergence Marketing.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Kikolani

JANUARY 26, 2010

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Follow the mentions above, plus speakers and panel members from #SMAZ on the SMAZ Twitter List. More #SMAZ Reviews.

ROI 114

ROI SEO Social Media Tips 114

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. You can do online focus groups. Communispace is one way to build an online community for focus groups. Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. Everyone is a publisher.

Focus Group 49

Focus Group Survey Influencer Issues 49

Kikolani

AUGUST 18, 2015

But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms.

Content 60

Content How To Reddit Campaign 60

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. By using a platform like Sprout Social, you can fully leverage all the data available on social and swiftly prepare presentation-ready reports.

Data 133

Data Social Media Metrics Analytics 133

Techipedia: Tamar Weinberg

MARCH 12, 2009

Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. Free did not make me give a great report. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. My one and only cruise was free, I won it.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

APRIL 7, 2021

By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s growing fast: On February 1, 2021, Clubhouse had been downloaded 3.5

Influencer 143

Influencer Privacy Template Templates 143

Hootsuite

OCTOBER 13, 2020

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout. But now it’s all at your finger tips.

Social Media 40

Social Media Avatar Social Networking Compete 40

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Project plans, timelines, resources and budgets, activity reports, program evaluation. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. HTML, CSS and JavaScript. Research Skills.

Skills 334

Skills Social Media Sysomos Diagrams 334

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. The Twitter background includes zero evidence of any other outpost.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JANUARY 30, 2023

According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. RG — Salesforce Customer Success Group (@asksalesforce) January 23, 2023 When you’re working toward customer centricity, it’s important to remember the burden on the customer.

Examples 115

Examples Brands How To Aggregator 115

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Try to return something to your own company. Sarah Barnes Spot on.

Social Media 150

Social Media Strategy Consultant B2B 150

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. Empower your sales teams with research reports and customer fact sheets.

B2B 114

B2B Research Sentiment Marketing 114

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Twitter: 140 seconds.

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Think of it as a speedy alternative to a focus group. million mentions of Wordle on Twitter, up 9,971% from December 2021. From January 1 through January 31, there were more than 8.2

Brands 115

Brands Meme How To Advertising 115

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Audiense

DECEMBER 19, 2016

Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. Chances are, there are smaller influencers or groups who have far more clout in your area. Open data is your best resource.

Trends 60

Trends Marketing Forums Microsoft 60

Buffer Social

OCTOBER 9, 2023

Agencies Rethink Meta's Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Twitter/X 1. This could lead to lower advertising competition and costs on Meta platforms.

News 72

News Social Media Marketing Facebook 72

Writtent Blog

JUNE 24, 2013

Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. While earning a spot on a digital influencer’s Twitter feed can mean serious business, aim to connect with other small business owners, too. Image Credit: Email Marketing Reports.

Small Business 93

Small Business Strategy Content eBook 93

Viper Chill

DECEMBER 2, 2012

His daughter Doris Hurley reported in the PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Myrland Marketing

APRIL 21, 2016

Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group. Report on projects and initiatives–the good, the bad and the ugly–just as they are.

Committee 40

Committee Proposal Marketing Project 40

Hootsuite

OCTOBER 1, 2019

Maybe even more, since some creators are reporting that followers are hitting that heart button less, now that likes are hidden. (In According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. Do they still matter?

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

FEBRUARY 23, 2012

Learn all of that and more here in almost three dozen of the best Google+ reports, guides and insights of the past year. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. But Google brings something extra, something that Facebook and Twitter can’t offer – the power of open Web search.”

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 120

Social Media Strategy Mobile Consultant 120