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Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Reddit. Share this on Technorati. Provide customer support. Share this on Facebook.

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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Reddit. Share this on Technorati. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Share this on Facebook.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Share this on Reddit. Share this on Technorati. Have you ever wondered what people are REALLY saying about your brand ? Tweet This!

Brands 114
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. © 2008 Community Group Therapy. Technorati. All Rights Reserved. Social Web.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Answers Yahoo!

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. We agreed to forward the information on to this group of members, and asked for their permission to share their contact information with Royal Caribbean. We received a second, similar request, in October, 2008.

Brands 133
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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. Share this on Reddit. Share this on Technorati. – How can you surprise your customers? Tweet This!

Brands 157