Focus Group, Groups, Reddit and Research

7 ways to use social media for market research

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research

Research Social Media Airlines Marketing

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite

HootSuite URL Analytics Forums

Listening mailbag: Your burning questions answered with social listening

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Their surges are often linked to a social event, like a Reddit post or Tweet. Need insight into an emerging trend?

Questions

Questions Sentiment Meme Trends

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. What is social listening?

Brand Monitoring

Brand Monitoring Tools HootSuite Brands

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Performing research and data analysis to answer tough questions requires data be offered in a flexible format. They provide insights that can inform an entire business strategy.

Authentication

Authentication Analysis Sentiment Tumblr

Seven Ways to Use Social Media for Business

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media

Social Media Research ROI Technorati

5 Reasons I’m Thankful for Social Media

Webbiquity SMM

NOVEMBER 23, 2010

Social media is fantastic for research and learning. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Reddit. Blowhards (usually) tend to get called out and ignored. Share this on LinkedIn. Share this on Mixx. Tweet This!

Social Media

Social Media Committee Press Release Posterous

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. © 2008 Community Group Therapy. The advice isn’t wrong - but too simplistic.

Communities

Communities Groups Groups Social Media

Indian Companies on Twitter – A Usage Study

The Marketing Blog

MARCH 8, 2010

Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter).

Study

Study Company Web 2.0 Twitter

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Share this on Reddit. Have you ever wondered what people are REALLY saying about your brand ? Subscribe to the comments for this post?

Brands

Brands Klout Reputation Digg

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Answers Yahoo!

Social Media

Social Media Strategy StumbleUpon Digg

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

OCTOBER 10, 2008

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. & & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup

Startup Web 2.0 SMS Proposal

4 overlooked B2B market research methods for understanding your customers

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

B2B

B2B Research Sentiment Marketing

How to conduct a competitive product analysis, and why you should

Sprout Social

DECEMBER 21, 2023

A competitive product analysis is the process of researching and analyzing your competitors’ products to determine how prolific they are in the market, gaps they leave and what threats they pose to your products. An effective competitor analysis needs to balance out manual research with automated tools to help you remain agile.

Analysis

Analysis Products How To Price

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

It is also an excellent source of market research which people don’t have to fill out forms to supply. I could not say what the timing was without researching the dates of the conference. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics.

Brands

Brands Message Boards Travel Forums

Ask Buffer: How to Create High Quality Content

Buffer Social

JULY 27, 2023

Whether making timely or evergreen content, you need research to get ideas. Set aside time for research and knowledge gathering Whether you create evergreen (always relevant) or timely content, you must incorporate knowledge gathering in your content creation process. Research and staying updated is non-negotiable.

Content

Content How To Guidelines Research

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

APRIL 27, 2010

From our research into the nature of cult brands and brand lovers, we understand that a brand’s outliers—their most outrageous fans and radical customers—are the people with whom marketers should engage, talk, and most importantly, listen. You only “get the message” if you’re part of that group. Share this on Reddit.

Brands

Brands Loyalty Badge Apple

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. Steve Jobs had a reputation for taking customer research with a grain of salt. Here’s why. Well, on social media, guess what? .

Social Media Management

Social Media Management Data Social Media Sentiment

Social Media Informer

7 ways to use social media for market research

Dark Social in 2023: Here’s Why (and How) You Should Track It

Trending Sources

Listening mailbag: Your burning questions answered with social listening

14 Social Listening Tools for Effortless Brand Monitoring

Drive authentic connection at scale with a sophisticated listening solution

Seven Ways to Use Social Media for Business

5 Reasons I’m Thankful for Social Media

Nuggets from Social Media workshops as of late. : Community Group Therapy

Indian Companies on Twitter – A Usage Study

Monitoring Your Company’s Brand Online with MutualMind

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Barcamp Delhi 5: Spreading the Word out !

4 overlooked B2B market research methods for understanding your customers

How to conduct a competitive product analysis, and why you should

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Ask Buffer: How to Create High Quality Content

Why Do Customers Tattoo Themselves with the Brands They Love?

Who’s Driving the Data Movement? Social Media Managers

Stay Connected