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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. Related articles.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. Microsoft Communities. marketing, microsoft. Commoncraft. Communiteer. Jake McKee.

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Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

Even Microsoft and Sharepoint are beginning to enter this space. Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). Microsoft Exchange Competition. Circles make the perfect tool for this.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ). Rethink how you reach out.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Lots of traditional publications still have the view that that information should not be used, even though everyone knows it and is being talked about on Twitter. It’s a link away. Source: Digiday.

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