Remove Focus Group Remove Groups Remove Loyalty Remove Marketing
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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It teaches readers how to use behavioral science to create persuasive and effective marketing messages that will guide customers through their decision-making process.

Loyalty 81
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140
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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

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What’s your social listening strategy?

Janet Fouts

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. because people know they are being watched in a focus group.

Strategy 111
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Social Media Listening – It’s About Emotions

Janet Fouts

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Maybe we have loyalty to a specific brand because of a particular memory association. We “feel it in our gut”. Analysis paralysis.

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4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. It’s the customer loyalty that will be at stake. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes.