Audiense

JUNE 13, 2017

The Audiense Insights platform has automatically segmented the audience based on common interests and characteristics, including unique influencers, location, language, interests, demographics and even their personalities. The different segments that Audiense Insights identifies can influence several key decisions for brands.

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. The influence of social extends beyond marketing. But social is hot on TV advertising’s heels—especially among younger generations.

Social Media 110

Social Media Team Focus Group Loyalty 110

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world. Building relationships with influencers can open up advantageous opportunities for collaboration. Join Groups. Connect with Your Contacts.

B2B 69

B2B Brands Tips Notification 69

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Twitter, Facebook and LinkedIn groups, community sites (e.g. Develop relationships with influencers. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Listening can even expose an emerging crisis before it makes the news.

Tools 90

Tools Sentiment How To Team 90

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Said another way, your influencers may be creating the news. The list goes on and on and on.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Or do you need help better understanding your audience such as doing a customer focus group?

Social Media 78

Social Media Template Templates Marketing 78

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? kevinertell Great post, Adam.

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Audiense

DECEMBER 19, 2016

Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. Relevance is next to godliness when it comes to influencers. Vincent Colegrave , head of digital, Solar Impulse.

Trends 60

Trends Marketing Forums Microsoft 60

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. The numbers were great. So that's where we are at this point.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. It’s changed the source of influence. You can do online focus groups. Communispace is one way to build an online community for focus groups. We’re talking to our customers all the time but are we listening?

Focus Group 49

Focus Group Survey Influencer Issues 49

Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Accept it, deal with it and make them count!

Apple 139

Apple Brands Tips Consultant 139

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Answers Yahoo!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

agora pulse

APRIL 29, 2020

It all started when I was volunteering at my local church, and my youth pastor handed me a video camera and some software, and said, ‘Hey, start making videos for the youth group.’ But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact.

YouTube 96

YouTube Strategy How To Video 96

Techipedia: Tamar Weinberg

MARCH 12, 2009

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

APRIL 7, 2021

By comparison, TikTok has 689 million active users, and Twitter has 353 million.). The app will prompt you to follow people: people from your contacts list, influencers, thought leaders, and other users who care about the same things you do. Meanwhile, clubs are interest-, identity- or industry-focused groups. million times.

Influencer 143

Influencer Privacy Template Templates 143

ProBlogger

NOVEMBER 24, 2011

Google+ is designed to draw you away from both Twitter and Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. Fair enough.

Products 52

Products Google Groups Groups 52

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. The Smart Categories feature automatically groups trending people, places and things being discussed together, and shares performance metrics for each subject group. They even share unfiltered thoughts about you and your competitors.

Data 131

Data Social Media Metrics Analytics 131

Sprout Social

JUNE 12, 2023

Next, segment your customers into different groups based on shared characteristics. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. So, listen actively. Then, act on the feedback.

Strategy 131

Strategy How To Metrics Loyalty 131

Viper Chill

DECEMBER 2, 2012

How SEO Influences Gamer Buying Habits. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Venture Beat.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. That’s a crisis.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. How can those findings influence your marketing campaigns or product development?

B2B 110

B2B Research Sentiment Marketing 110

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. What colors tend to influence rooms? Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales.

Social Media 148

Social Media Strategy Consultant B2B 148

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. As you monitor social sentiment over time, you will start to understand how your messaging can influence the way your followers feel about you. On Twitter, you can use hashtags or keywords.

Sentiment 145

Sentiment Analysis Template Templates 145

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! This was not addressed in the chat.)

Digg 100

Digg StumbleUpon Communities Upcoming 100

Laurel Papworth

FEBRUARY 12, 2012

Identifying and working with Influencers. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Tip : Make a list of bloggers and twitterers. Monitor them. Then engage with them. What can I say?

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67