Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Influence score allows you to identify top influencers and creators in your niche. Mentionlytics also identifies the top influencers in your niche.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Pixlee

SEPTEMBER 8, 2020

It takes more than just searching through stock photo libraries to find images of underrepresented groups. Work With Diverse Influencers. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Partner with influencers. not just senior leaders).

Brands 129

Brands How To Authentication Exercises 129

Audiense

JUNE 13, 2017

The Audiense Insights platform has automatically segmented the audience based on common interests and characteristics, including unique influencers, location, language, interests, demographics and even their personalities. The different segments that Audiense Insights identifies can influence several key decisions for brands.

Sports 126

Sports Focus Group Eventful Influencer 126

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Influencer discovery. The currency of social media influence can change hands quickly these days. Instead, you can listen to voices on social media and gain much more insight much faster.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. Marketing is a linchpin for revenue and our overall business strategy. It should be ongoing.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. The company viewed social media as a massive, unorganized focus group.

Questions 123

Questions Data Focus Group Analysis 123

Audiense

FEBRUARY 15, 2018

However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc. Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Market Research.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

MAY 18, 2021

As the influence and purchasing power of Generation Z and Millennials grows, we should expect to see social become the primary channel to reach these digital natives. The influence of social extends beyond marketing. But social is hot on TV advertising’s heels—especially among younger generations.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

FEBRUARY 8, 2021

In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track. Voice of customer data collection techniques.

Data 125

Data Survey How To Review 125

Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. Starbucks and Dunkin’ are poised and ready to sell their seasonal drinks each fall, but if your brand is thinking about creating new seasonal products or menu items, the process can take anywhere from 12 to 18 months.

Apple 125

Apple Marketing Meme Sentiment 125

Convince & Convert

OCTOBER 22, 2021

These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback. Identifying and Educating Existing Internal Advocates. Empowering Your Employees.

Survey 123

Survey How To Education Hotels 123

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Socialmedia.biz

APRIL 17, 2019

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The most obvious point is that packaging influences our perception of the value of the product. Go a step beyond and conduct some research. Proper packaging increases profits.

Products 87

Products Reputation Focus Group Overview 87

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world. Building relationships with influencers can open up advantageous opportunities for collaboration. Join Groups. Connect with Your Contacts.

B2B 69

B2B Brands Tips Notification 69

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Listening can even expose an emerging crisis before it makes the news.

Tools 93

Tools Sentiment How To Team 93

Pixlee

APRIL 2, 2019

Empower Influencers. Influencers extend a brand’s reach, tap into highly engaged audiences, and provide organic opportunities to hear customer feedback. The most effective influencers also drive sales. Brands that give their influencers more room to be creative often see a higher return on investment.

Strategy 59

Strategy UGC Hotels Marketing 59

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Twitter, Facebook and LinkedIn groups, community sites (e.g. Develop relationships with influencers. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

Groups 200

Groups Groups Tips Facebook 200

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Follow him on Twitter: @NealSchaffer. Is your organization still living in the social media past?

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

AUGUST 27, 2015

Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Once you have identified your influencers, pay attention to what they are saying, read what they are writing, and engage with content they are sharing online.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Or do you need help better understanding your audience such as doing a customer focus group? How to identify risks and build a tactical plan to mitigate them. How to tap into the power of paid, earned and owned media.

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.

Company 231

Company Social Media Posterous StumbleUpon 231

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer.

Social Media 192

Social Media Committee Press Release Posterous 192

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. If a large section of your audience is located here, you’ll need to consider this gap. The best way to get to know your audience is with thorough research.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Oktopost

MARCH 22, 2022

Through advocacy marketing, content seekers like bloggers and influencers could bring in more business opportunities. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Understand what their needs are and use a personalized approach.

Marketing 88

Marketing Loyalty Case Study Cost 88

Convince & Convert

DECEMBER 7, 2023

If you’re speaking to only one group, you’re excluding countless others. Create targeted micro-campaigns that address these groups specifically. You can’t exclude them because they’re getting more purchasing power and influence over brands. Try to introduce diverse backgrounds, and infuse the group with varied perspectives.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. The numbers were great.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Proactive Report

DECEMBER 2, 2009

It’s changed the source of influence. You can do online focus groups. Communispace is one way to build an online community for focus groups. Now that the customer has a voice and a publishing platform customer service issues become PR issues. These are managed conversations. Bookmark to: Hide Sites.

Focus Group 49

Focus Group Survey Influencer Issues 49

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114