Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

Questions 123

Questions Data Focus Group Analysis 123

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social listening tools contribute to sales and customer success.

Tools 93

Tools Sentiment How To Team 93

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? kevinertell Great post, Adam.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

OCTOBER 8, 2020

Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Ideation can be ongoing or scheduled. Content ideation stage.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Oktopost

OCTOBER 28, 2019

If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

B2B 69

B2B Brands Tips Notification 69

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. Get to your “aha!”

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Three Industry Examples. I’ve worked with clients in different industries, and they all viewed that leap in different ways. Simply put, one way is easier, two-way (and multi-way) is hard.

Company 231

Company Social Media Posterous StumbleUpon 231

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence.

Social Media 191

Social Media Research ROI Technorati 191

Audiense

FEBRUARY 8, 2017

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. Fast-forward to the present day, where at Twitter I saw tons of TV studios using Twitter data to analyse the performance of their shows, and who they were connecting with.

Data 60

Data Focus Group Compete Twitter 60

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Kikolani

MAY 31, 2012

Why are you on Twitter? For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Instead, look at what people in other industries are doing and try to come up with a fresh approach. Focus on Your Twitter Lists, Not the Home Feed.

Blogger 141

Blogger Social Media Tips ROI 141

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to test visual marketing programs.

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

AUGUST 27, 2015

Your industry? While the media loves Twitter, the story is bigger than any one social network. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Don’t get me wrong, I still believe there is a place for focus groups. Television. Your competitors?

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Related Stories How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018 How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries How Human is Your Brand?

Apple 139

Apple Brands Tips Consultant 139

Convince & Convert

NOVEMBER 17, 2016

” The best way to do this is by not only communicating but also demonstrating the benefits of sharing employer- and industry-adjacent content on social. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Identifying and Educating Existing Internal Advocates.

Survey 60

Survey Education How To Hotels 60

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

MAY 18, 2015

Whether it’s healthcare, high-tech, legal, education, media or any other type of industry, they match their professional experience with yours. Their specialists have a wide range of experience and are capable of dealing with industry-specific terminology, from medical to financial. This Facebook Group URL You Can Share As well.

Yahoo 50

Yahoo Social Media URL Brands 50

Kikolani

AUGUST 18, 2015

But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms.

Content 60

Content How To Reddit Campaign 60

ProBlogger

NOVEMBER 24, 2011

Google+ is designed to draw you away from both Twitter and Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. As you start to gain traction with these thought leaders and build a solid group of Circles, tap into all that knowledge and experience.

Products 52

Products Google Groups Groups 52

Later

JUNE 11, 2021

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Ready to learn how to use Twitter for business?

Twitter 86

Twitter How To Compete Hashtag 86

Techipedia: Tamar Weinberg

MARCH 12, 2009

If you are not tapping into the online message boards for your own industry or niche, you’re not doing a thorough job at monitoring the successes or failures of your product. Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

AUGUST 23, 2016

Do they Tweet links to industry news? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Curate content from other sites in your industry, share images and other types of media. An easy way to do this is through Twitter Advanced Search. Generate Leads.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

APRIL 7, 2021

By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s growing fast: On February 1, 2021, Clubhouse had been downloaded 3.5

Influencer 143

Influencer Privacy Template Templates 143

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

JUNE 12, 2023

Next, segment your customers into different groups based on shared characteristics. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. So, listen actively. Then, act on the feedback.

Strategy 133

Strategy How To Metrics Loyalty 133

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Darren’s an established figure in the industry. Every quarter, I send my customers an updated digital file that highlights new industry trends and developments. than “will you buy?&#. Do you like this new and improved artisan sandwich? How ‘bout this car?

Buy 46

Buy eBook Compete Small Business 46

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. If you’re an agency that has all of this figured out, congratulations.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. That’s a crisis.

Yahoo 115

Yahoo Yammer Social Media Software 115