Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Browsed a Facebook Group? Source: Hootsuite’s Digital Trends report 2. Welcome to dark social.
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