Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Maybe you want to see which product type your customers are talking about the most on Twitter. They’ve created a brand hashtag #TellOn to feature the stories in photo form that their customers take.

Content 144

Content Meeting Process Sentiment 144

Twist Image

AUGUST 5, 2011

New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" connectivity.

Wikipedia 97

Wikipedia iPad Hashtag Apple 97

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. 2019 Content Marketing Calendar Quick Start Toolkit.

Campaign 60

Campaign Social Media Content How To 60

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Twitter sucks at this sort of thing and will pay the price. Well actually, we can. Here’s Tony Abbott. here’s Labor. Here’s Liberal.

Research 107

Research Nielsen Sentiment Facebook 107

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. You can see the "Real Answers" interface here or follow the hashtag #FiestaAsk. And Now, For Something Completely Different We've completed the first phase of the Fiesta Movement. The numbers were great.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives.

Survey 60

Survey Education How To Hotels 60

Ignite Social Media

APRIL 7, 2021

of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly. Hashtags are your friend on most channels. Just don’t overdo it.

Organization 187

Organization Social Media Content Analysis 187

Later

JUNE 11, 2021

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Ready to learn how to use Twitter for business?

Twitter 86

Twitter How To Compete Hashtag 86

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 131

Data Social Media Metrics Analytics 131

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. What tone will you take on Twitter, LinkedIn, and Facebook?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks. On Instagram, you can monitor hashtags related to your products or brand name.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group.

Brands 112

Brands Meme How To Advertising 112

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 111

B2B Research Sentiment Marketing 111

Stay N' Alive

NOVEMBER 5, 2011

Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). The one thing I keep asking my reps at Yammer and SalesForce is that I need the ability to make some posts sent to my internal network public.

Yammer 110

Yammer Google Sharepoint Microsoft 110

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Buffer Social

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. We would all love to say hello to you on social media – especially Twitter! Hailley on Twitter and Hailley’s Website. Brian on Twitter and Brian’s Website. Enjoy the show?

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Twitter/X 1. Regulatory Challenges X headed for a 'rule of law' clash with EU , warns Twitter’s former head of trust & safety.

News 72

News Social Media Marketing Facebook 72

Hootsuite

OCTOBER 1, 2019

A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

Instagram 111

Instagram Geotagging How To Tourism 111

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. For example, one Clayburn Griffin mentioned Cap ‘n Crunch on Twitter, saying… Cap ‘n Crunch probably wasn’t sure what the outcome of their clapback would be.

Fashion 98

Fashion Sentiment Collaboration Policies 98