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GPS

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media

Social Media ROI Social Networking Foursquare

How Data Is Used to Refine Marketing Messages

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means.

Data

Data Marketing Campaign Film

6 Reasons Social Media Sucks, But You Need to Use It Anyway

How Data Is Used to Refine Marketing Messages

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