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Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. The night that YouTube went dark. Google updates Shopping Insights. — SS.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social. website.com/facebook-messenger” for Facebook Messenger) to track where referrals came from, even if Google Analytics couldn’t tell. Your direct traffic in Google Analytics is a good estimate. dark social.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

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10 Productive Tasks You Should Be Doing On Google+ Right Now

ProBlogger

Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Why Google+ isn’t going anywhere. Why Google+ isn’t going anywhere. Google+ is designed to draw you away from both Twitter and Facebook. As Robert Scoble said, “Google+ is for the passionate users of tech.”.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Google settled a lawsuit last fall relating to its Google Buzz service. Google “Facebook spam&# and you’ll get 246 million results. Image credit: Spin Sucks.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment may even out in short order.

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