Pam Moore
OCTOBER 20, 2020
We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training and our Content Calendar Editorial Template.
Oktopost
DECEMBER 21, 2023
Focus Groups: Conduct focus group discussions with a representative sample of your target audience. In addition, Gartner’s recent survey found that training and upskilling employees was the second most prominent challenge for marketing leaders across the board.
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Waxing UnLyrical
APRIL 12, 2011
In this case, a simple Google Form can go a long way for a grand total of zero dollars. But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results.
Sprout Social
JANUARY 12, 2023
Marriott International CEO Anthony Capuano was a guest speaker for the course, designed to train hospitality professionals in using sustainable practices. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Serve360 [link]. How to define your brand’s values.
Sprout Social
APRIL 25, 2024
This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Social media market research worksheet We’ve said it before and we’ll say it again: Social media is the world’s largest, most important focus group.
Waxing UnLyrical
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!
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