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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. So make sure your demand generation team, communications team, social media team, content team, and every role under your domain can measure their impact according to your organization’s specific goals.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143
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How to define and share your core brand values effectively

Sprout Social

The steps below outline how the team formulated our current set of values. Establish your team. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. We've teamed up with @weareveganuary to challenge you to #GOVEGAN this January!

Brands 126
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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. For sales teams, it pays to be on social media—literally. What power!

Tools 89
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How Manwich Could Use Twitter Without Even Being On It

Waxing UnLyrical

we decided to give the WUL team a bit of a break. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. ” And from the team to you – have a terrific Labor Day weekend! Funny+useful=awesome.”

Twitter 154
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.

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How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. The team is also used as a sort of focus group for various marketing ideas. Passion and Curiosity.