Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Post on Google Buzz. Provide customer support. Share this on Bebo. Tweet This!

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Google settled a lawsuit last fall relating to its Google Buzz service. Google “Facebook spam&# and you’ll get 246 million results. Image credit: Spin Sucks.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Generates new business Google reviews work wonders in driving brand awareness. Let’s get started.

Review 84

Review Google Brands Sentiment 84

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Convince & Convert

APRIL 9, 2015

We have pioneered fast and efficient reporting, customizing dashboards for clients that can be applied across teams and delivered by email. In the globalized village, social media is Earth’s biggest focus group. Continue the conversation on our Facebook or Google+ pages. People post their emotions, thoughts, and opinions.

Data 60

Data Analysis Banking Analytics 60

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Google Alerts – Email updates of the latest relevant Google results (web, news, etc.) Social Media Strategy. based on your choice of query or topic.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Facilitate focus groups or interviews with employees. Continue the conversation on our Facebook or Google+ pages. Analyze entries to company help/suggestion boxes.

How To 60

How To Yammer Metrics Statistics 60

Kikolani

AUGUST 18, 2015

Nowadays, it’s getting harder and harder to be “noticed” on Google. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Check your campaign reports to see what happened in more detail. Your SEO efforts take ages to get you results. Things have really changed.

Content 60

Content How To Reddit Campaign 60

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. By using a platform like Sprout Social, you can fully leverage all the data available on social and swiftly prepare presentation-ready reports.

Data 132

Data Social Media Metrics Analytics 132

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Project plans, timelines, resources and budgets, activity reports, program evaluation. HTML, CSS and JavaScript.

Skills 334

Skills Social Media Sysomos Diagrams 334

Hootsuite

OCTOBER 13, 2020

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. For instance, you should be sharing all of your YouTube videos to Google+. The secret is work.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

APRIL 7, 2021

Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups. Google, for instance, has a private club for Googlers.

Influencer 143

Influencer Privacy Template Templates 143

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. Online Community Report. Community Group Therapy is proudly powered by Silver Lexus and WordPress.

Communities 117

Communities Groups Groups Social Media 117

Diva Marketing Blog

FEBRUARY 22, 2009

Two - Does using free tools like Google Alerts or Technorati still work? Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. He graciously shared his insights on changes and future trends in marketing research.

Research 40

Research Social Media Nielsen Microsoft 40

Techipedia: Tamar Weinberg

MARCH 12, 2009

Free did not make me give a great report. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. Reports say the group, called the Royal Champions, has been active since 2007. My one and only cruise was free, I won it.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JANUARY 20, 2021

Like most people, B2B buyers often start that research on Google or another search engine. With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service?

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. In addition to routinely shopping yourself, shop your competitors, too.

Social Media 148

Social Media Strategy Consultant B2B 148

Bill Hartzer

APRIL 27, 2010

Questions like these can provide you with infinitely more useful information about your customers than demographics, psychographics, or focus groups. Post on Google Buzz. Report Ranks Reputation and Exposure of Brands Across News and Social Media Across the Internet, in news, blogs, tweets and other social. Tweet This!

Brands 157

Brands Loyalty Badge Apple 157

Webbiquity SMM

FEBRUARY 23, 2012

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media?

Google 195

Google Tips Hubspot Adwords 195

Viper Chill

DECEMBER 2, 2012

His daughter Doris Hurley reported in the PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Hootsuite

OCTOBER 1, 2019

Maybe even more, since some creators are reporting that followers are hitting that heart button less, now that likes are hidden. (In According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. Do they still matter? I mean WHAT?

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

SEPTEMBER 20, 2010

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. HEY COMPANIES: GET YOURSELF A GOOGLE ALERT SET UP.

Social CRM 145

Social CRM Twitter B2B CoTweet 145