article thumbnail

Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. When asked for more details about the incident, Google declined to comment. — SS. — SS.

YouTube 199
article thumbnail

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). The tried and true marketing and product development standard is doing consumer insight surveys. Google processes approximately 63,000 search queries every second, or 5.5 billion searches per day.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social. website.com/facebook-messenger” for Facebook Messenger) to track where referrals came from, even if Google Analytics couldn’t tell. Your direct traffic in Google Analytics is a good estimate. dark social.

HootSuite 120
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus on understanding their needs, preferences, and perceptions related to your products or services. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short.

article thumbnail

Listen Don’t Ask

Mindjumpers

This could be surveys, interviews or focus groups. more likely to ask Google if their son is a genius than their daughter, and inversely 2x more likely to ask if their daughter is overweight than their son. The reality is, people are asking Google things they wouldn’t dream of asking their spouse.