How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Mobile tech and devices are crucial to this process. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
Let's personalize your content